Perception
Internal picture
Behaviour
From perception to action
the science behind every card aboveEvery input on the left feeds this same pipeline. Perception is built from two streams, and it shapes behaviour on two channels at once: directly, and through psychology — since beliefs and emotional style are themselves largely built from perception. Behaviour, biology and environment then combine so that a specific action fires only when three things line up at once.
Marketing & branding read
consumer-behaviour heuristic · not a targeting toolTurns the profile into a strategist's brief: how this audience notices, believes, and converts, and what a message needs to do to work.
Saved profiles
Saves the current age + factor selection to your Neon database via /api/profiles. Click a saved profile to load it. (Works once DATABASE_URL is set on Vercel.)
Privacy (POPIA): saved profiles are private to this device and are never shown to other users. Please use non-identifying labels — avoid entering another person's name or personal details. Information is handled in line with AUK's POPIA compliance standards (data minimisation, purpose limitation, and access control).
Selling efforts
sales-approach heuristic · not a scriptOnce someone's paying attention, this reads how the actual sales interaction should be run — approach, pacing, objections, and what will realistically move it to a close.
Neurochemical tone
heuristic · not a measurementA cartoon-level read of the felt chemistry behind this profile — the "good and bad feelings" driving it. Real neurotransmitter systems are far more complex, interacting, and context-dependent than the labels below; treat this as illustration, not brain chemistry.
Synthesized narrative
Compare two profiles
Pin the current profile into slot A or B, change the age or factors, then pin the other. The table shows both and the difference.